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About Us


Welcome to Rouge Boutique HMB! 


Fabulous Retro Style
Great Prices
Women's Clothing
Men's shirts
Humorous Gifts


If your like us and love retro, retro music, retro handbags, pin up hosiery, retro swimwear, retro dresses, classic cars, and classic pin-ups, we can help find what you are looking for.

Shop from our website for shoes, dresses, old Hollywood fashion, retro style jewelry, retro prom dresses, formal dresses, brides maids dresses, handbags, and pinup accessories. Let us special order your retro style outfit.

So here is one of the most common questions we get at Rouge Boutique.
"Are your clothes Vintage?" "Are they retro?"

Hopefully the following definitions will help clarify what we carry at

Rouge Boutique Half Moon Bay...

RETRO INSPIRED CLOTHING-short for retrospective, usually refers to clothing that imitates the style of a previous era that is fashionably nostalgic or old-fashioned <a retro look>. Reproduction, or reproduced, clothing is a newly-made, copy of an older garment. Opinions vary on these definitions.

VINTAGE CLOTHING-Generally speaking, clothing which was produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 20 years before the present day is considered vintage. We do not have any vintage clothing.

Be sure to visit our store location located in Historic Downtown Half Moon Bay. Rouge Boutique has become a staple store in the community and we continue to offer hard to find styles to the San Francisco Bay Area. We are accessible to all parts of Northern California. Rouge Boutique is located 30 miles South of San Francisco and 40 miles North of San Jose. Be sure to stop by and take a look at what we can offer!

Looking for Retro Bridal attire? We can dress your whole bridal party for your special day. Please call 650.726.3626 to set up an appointment so we can go over every available option with you.

Rouge Boutique is also a great place to find that perfect dress for Formal, Prom and Graduation! let us help you look your best on that special day.

We offer free delivery in the Half Moon Bay to Pacifica area. Please call for details.

You can also find us on the following links:

Rouge Google: sites.google.com/site/rougeboutiquehalfmoonbay/

Rouge Half Moon Bay Shops: halfmoonbayshops.com

Rouge Coastside: coastsideonline.com

Rouge Facebook: facebook.com/rougeboutiquehalfmoonbay

Rouge Yelp:  yelp.com/biz/rouge-half-moon-bay

Rouge Boutique
414 Main Street
Half Moon Bay, Ca 94019